TV ad campaigns for the Mangino Dealerships
For the past few years the Mangino dealerships in Amsterdam and Ballston Spa, NY have turned to DeFabio Design to create their television ad campaigns. DeFabio works with the Mangino family to write the scripts and then produces the shoot, edits and adds motion graphics to deliver the spots to every station in the Capital District.
Built on Your Trust / I'll Earn Your Trust
Taking the recent complete redesign and rebuild of their showrooms as a springboard DeFabio suggested the ad slogan "Built on your Trust" to reinforce the family dealerships' connection to their history and customer loyalty.
The following year the campaign shifted slightly to use the line "I'll earn your trust." This campaign caught the attention of a national consultant who offered some high praise for the spots.
"Best retail ads I've seen in a long, long time. Great campaign!"
- Michael Valerio, National Marketing Consultant for Chevy and Cadillac.
The campaign was a finalist in 2015 and 2016's Addy Awards and took a bronze award in the second year.
The Mangino dealerships also turned to DeFabio Design to create the logo for Gendron's Truck and Auto Center when they acquired that dealership.