DeFabio Design creates a series of 30 second spots for Archer Live as the show tours America. Our concept here was to echo the style of the animated FX series' opening credits. An original variation of that opening sequence was animated by DeFabio and incorporates footage provided by FX from both the animated series and the live stage show into the recognizable style. Lucky Yates (Kreiger) provides the voice over talent.
Watch an example from the campaign.