Brand ID created for Jooney Bug

DeFabio Design creates the branding for Jooney Bug. Jooney Big is a new arrival in covert recording technology and is already poised to lead the sector. We took our color palette cues from the iridescent greens and purples of actual june bugs. The product's key target consumers are parents of school age children so there was a need to appeal to this group with a charming mascot character incorporated into the logo. Longtime collaborator Chris Tokunaga was tapped to do the character illustration. An overall feeling of playfulness was requested by the client to offset perceptions of hard technology and surveillance. Among our branding recommendations was to place the logo on an easily removed transparent sticker for those costumers who require the product not be easily identified as a covert recording device. With the sticker removed it is easily mistaken for a USB flash drive.