The Hungry Hungry Games TV spot

It's an interesting challenge when a client needs their spot built only from still photos but wants a lot of action and the feel of a feature film trailer. We took cues from The Hunger Games and other sci-fi to arrive at two looks: the dark fiery stuff and the cool blue/white future stuff. The two styles are intercut to add more drama to the limited motion. Since the show is a parody we tried to make the spot funny. We wrote tag lines that tweak those found in the Hunger Games. So “Every revolution begins with a spark.” becomes “Every fire begins with hot air.” “May the odds be ever in your favor.” becomes “May the odds be ever ...odder.” And the mocking jay's bird call whistle seems a bit off key too.

Watch the spot here.