Sid the Science Kid Live campaign.

DeFabio Design created the TV spots for the new live touring production of Jim Henson's Sid the Science Kid Live. We "re-animated" still graphics provided from the CGI animated TV series, and combined it with footage of the live show's puppets, and audience reaction footage. Add some fun music and it conveys the energy and excitement of this new nationally touring theater show.

The sample below would be localized for each city on the tour with specific venue information in the graphics and voice over.