The Mangino dealerships (Mangino Chevrolet and Mangino Buick GMC) came to DeFabio Design looking for a new campaign of 15 second image spots for TV. Both dealerships had recently built new showrooms and service centers from the ground up. They were sparkling new but the owners also wanted to emphasize their 30+ years of great reputation. We proposed a theme for the campaign to reinforce the two meanings of building. "Built on Your Trust", conveys their past and their future. It speaks to their values and traditions and reminds us that they are innovating and staying current and modern.
The second spot is screening before the movies at a local cinema. So it was tailored to the 40 foot big-screen experience and includes a nod to the fact that they know the audience is there for a movie. Thus the tag line "For a better screen experience you'd have to go to the movies."