DeFabio Design just created an update to our TV ad for the previous Ina Garten (The Barefoot Countessa) Live tour. This year the colors shift from purple to deep red to tie in with the release of her new book: "Make it Ahead". Almost entirely new video clips were used while keeping the theme song and sound bytes for consistency.

BTW the client enthusiastically rejected our first creative approach. We suggested naming her tour "Da Vida Tour" and using the 1968 classic song from Iron Butterfly "In-A-Gadda-Da-Vida".

Ina Garten Da Vida Tour. It would sound curiously like Rock and/or Roll.